FWD

FWD

The bar is set from the top.

Edition 23 of Forward+

Adam Griffin's avatar
Adam Griffin
Jul 21, 2023
∙ Paid

1 big idea worth considering.


A client of mine leads the sales team for a small tech company. She’s currently in the middle of planning for the second half of the year, so part of the conversation naturally revolved around that topic.

She was feeling overwhelmed with the task she’d been given - to build her team’s plan for the second half of the year, based on a strategy overview document that the CEO had written.

To understand the overwhelm a bit better, I asked if she’d share her screen and show me the CEO’s document she was supposed to build her plan off of.

😳

That was the approximate look on my face when I saw it.

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