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Immediate reward, delayed cost.

Immediate reward, delayed cost.

Delayed reward, immediate cost.

Adam Griffin's avatar
Adam Griffin
Feb 14, 2024
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Immediate reward, delayed cost.
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When you eat a donut or drink a beer, your reward is immediate.

The pleasure centers of your brain are hijacked and your reward for allowing the hijacking are gushes of dopamine.

When you scroll social media or give in to that incessant pull to pick up your phone, your reward is immediate.

The same hijacking and dopamine exchange takes place.

When your …

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