How to sell anything.

Edition 28 of Forward+

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1 big idea worth considering.

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Sales is notoriously overly complicated. (Hemingway would hate that sentence.)

MEDDIC.
MEDDPICC.
BANT.

We like acronyms I guess. But acronyms don’t help you sell. And in fact they can become a crutch that makes you worse at selling. A box to be checked. A formula to be followed.

Here’s a better way.