In a world where the options are endless, it can seem like the options are few.
There are over 4 million podcasts, yet we likely only see the handful that consistently pop up in our curated social feeds.
There are over 3 million books released each year, yet we tend to only read the few that bubble to the top of the “best seller” lists (quotes intentional).
There are over 600 million blogs on the web, yet we probably only subscribe to the handful that we’ve read for years.
You get the idea.
There’s nothing inherently wrong with this.
Most of these creators have amassed such large audiences because they’re genuinely providing value. No one forces people to listen, read, or subscribe.
But what are we missing out on when the wide world of content becomes the narrow world of echo chambers?
If you didn’t know me personally, you’d be forgiven for assuming I have David Goggins teed up in my headphones, Jocko Willink fired up on my Kindle, and Alex Hormozi’s next book on pre-order.
After all, those are certainly the types of folks that bubble to the top of my own echo chamber.
But you’re more likely to find me indulging in Eckhart Tolle’s dulcet teachings on the mind, Esther Perel waxing poetic on relationships, or Cal Newport nerding out on deep work. People with big audiences in their own right, but much more importantly, people whose teachings enlighten me or challenge me.
The hot thing doesn’t have to be your thing. Trends don’t equal truths.
Your time is your greatest asset.
Quit the book if the first 10 pages don’t grab you. Skip the podcast if you don’t like the host’s energy. Unsubscribe if the message feels empty.
Let the masses glean value from it. There’s no rule that says you have to.
In a world where the options are endless, the best thing we can do isn’t to follow the trend.
The best thing we can do is to find our tribe.
✌️ and ❤️,
Adam Griffin