Be so good they can't ignore you.

And why the future is slow.

When iconic comedian Steve Martin was asked to give advice to aspiring comedians, he replied bluntly to be so good they can’t ignore you.

Simple enough.

One of my favorite writers extended this idea into a book of the same name, and it’s been one of the books I’ve gifted most since it was published in 2012. The book, in essence, is about playing the lon…